JD .com is a Chinese company that was established in 1998 by Liu Qiangdong. It is also referred to as Jingdong and its headquarters are in Beijing, China. Formerly, this company was called 360buy, before it was changed to JD.com in 2013. Jingdong is a B2C e-commerce company that began as a magnetic-optical store done online, and later expanded and started selling electronic products like computers and mobile phones. It’s the leading company in high technology and AI in terms of robots, drones and autonomous technology. It also owns the world’s largest drone system with best infrastructure as well as capability. This company has a partnership with Tencent that owns 20% of JD.com’s stake.
In early 2019, JD.com announced their new social responsibility report about their commitment and dedication in giving back to the community. The report shows JD’s accomplishments as from 2013 which outlines the importance of innovation and empowerment to companies. It also illustrates the engineering of every part of the company to delivering a positive impact to the community globally. The company’s leverage, its ‘giving platform’ makes it possible for provision of secure channel to link consumers or customers who need supplies with respective organizations. This has greatly helped in increasing transparency and efficiency in China and other countries. Richard Liu, Jingdong’s founder and current CEO believes that the company’s influence goes beyond their network that constitutes a population of 300+ million active users. He says that their responsibility is to make sure the company conducts a business that will positively impact the society.
This is the reason JD.com continuous sharing their skills and resources and looking out for innovations from their employees, clients and partners to bring some improvements to the society. Apart from that, the report demonstrates main 17 main areas being undertaken by JD.com including poverty eradication, providing quality education and clean energy among others. As described in the CSR report, Jingdong has launched a bunch of charity programs by supporting social innovations, protecting the environment, preventing and management of disasters and helping the less fortunate in the society. The company is currently creating sustainable projects that will help people globally.