Amazon has raised the bar so high in the fashion e-commerce market that all the other thousand clothing retailers are left in their dust. To get a clear understanding as to why this is the case, Amazon takes in 20 percent of all the sales in a market where the other thousand are fighting over scraps. That may have been the case a few years back, but Kate Hudson’s Fabletics has emerged out of that pack and is making their charge to catch Amazon. In a little under three years, Kate Hudson’s Fabletics has already sold $250 million in ladies active-wear and workout apparel.
To be considered a leader in the apparel niche, you need to really stand out from the crowd. When Hudson is talking about the appeal of her athleisure brand, she doesn’t credit high-quality or her celebrity association, she says it comes down to membership perks and reverse showrooming. To see how these work at the stores, we take a closer look in the Fabletics stores at the local mall. There you find women shopping for the newest releases in active-wear, trying on all the workout apparel, and even taking the Fabletics lifestyle quiz.
To be able to catch Amazon is this very crowded fashion e-commerce market, Kate Hudson’s Fabletics is doing something quite unique for their customers. Each time you are wearing a piece of clothing in the mall, that piece gets moved to your online account for future consideration. This means that these shoppers don’t have to rush around at the mall to make a purchase, they can continue looking for the clothing they want at the larger online inventory and just keep surfing. Without worry about the clothing fitting any longer, these women will go impulse shopping and load up their carts with leggings, tank tops, or yoga pants.
That is not the only perks of membership at Kate Hudson’s Fabletics, these shoppers are getting help from their own personal shopping assistant, free shipping for online orders, and discounts on the workout apparel in the stores. This is a huge contrast in perks compared to Amazon, where you only get a shipping discount and have to kick up $80 for that Prime membership. Kate Hudson’s Fabletics is finally in that position to be able to not only take some of Amazon’s customers, but to turn online shoppers into loyal Fabletics customers for the long-term.
Karl Heideck is a Philadelphia-based attorney who has had a successful career as a litigator. He specializes in compliance and risk management, and also writes about law on a regular basis.
Karl Heideck graduated from Swarthmore College with a Bachelor of Arts Degree. And Heideck attended Beasley School of Law. Karl Heideck received his Juris Doctor while at Temple University Beasley School of Law. Mr. Heideck graduated with top honors from Beasley School of Law.
Serving The Public
For Karl Heideck, those who work in the legal system have a duty to serve the public. That’s why he writes about issues of importance to the legal community and writes in a way that is well-communicated to the lay public.
In a recent essay published on www.thereisnoconsensus.com, Heideck wrote about the responsibilities involved in a career as a litigator. One of the points he makes is that although some litigation lawyers may indeed represent clients in criminal cases, most litigators will be involved in civil cases. 90 percent of these cases will not actually go to trial, which is why much of the work a litigator does is in researching the details of a case and in presenting it to the opposing side.
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A litigator often acts as a go between between the two sides in a case, refining a settlement offer so it is acceptable to the other side. If an agreement can be made before the court date a settlement will be drawn up. This will bring the case to a conclusion without entailing the time and expense of going through a court case.
Agreeing on a Settlement
Though a final settlement may be expensive for the losing side, it is still usually preferable to the unpredictability of going through a trial. Many major corporations and banks have litigation attorneys on staff, as they are often in need of legal advise and protection in the course of business.
As Karl Heideck explains it, the life of a litigator is a complex and often compelling one. For those who love the practice of law, it can be a highly rewarding career, to be sure.
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